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Jeannie Hayden |
Passion for Fashion Media Coverage
- LINO Magazine: Australia and
New Zealand’s Premier Lifestyle Magazine
June 2004 - THE PRESS
November 2004 - SUNDAY TELEGRAPH
Sydney, Australia
August 2004
Shopping! Dunedin is a ‘shop till you drop’ kind of place. I met a delightful woman – Jeannie Hayden –whose business it is to make sure you do….
The tour includes coffee breaks and lunch. It’s a wonderful idea in which partners of visiting business-people should indulge. It takes the searching out of shopping. Jeannie knows the best designers shops and boutiques and travels with a wealth of local historical information. You are likely to meet most of Dunedin on her journey, but that friendliness is a wee bit of the charm of Dunedin.
Rex Turnbull, Creative Director, LINO Magazine
Australia and New Zealand’s Premier Lifestyle Magazine
June 2004
I don't know anyone who doesn't enjoy shopping," says Jeannie Hayden, as a taxi whisks us along Dunedin's George Street.
It is the start of a whirlwind insider's guide to the city's shopping secrets with Passion for Fashion -- a Dunedin business set up by Hayden last year to offer personalised tours of the city's diverse fashion and jewellery scene...
The tours capitalise on Dunedin's growing reputation for fashion design and originality, although that reputation, as Hayden sees it, is simply a return to the city's previous moments of fashion glory. She likes to drop snippets about its glittering past into the brief hiatuses between shops.
"Dunedin used to be known as the city of style," she tells me, over coffee at one of her regular feet-saving tour stops, Bean Scene, in the Octagon. "At the turn of the 19th century we had 13 major department stores here.
Dunedin girls were famed for their complexions, she says.
"And we all know why -- clouds."
With her easy way with people, a genuine but non-technical interest in what the retailers and designers are up to, and an "everywoman" non-size-10 appearance, she may be the ideal shopping companion.
"I try to make it fun and to take people to shops they wouldn't usually go to," she says. "Part of it is pushing people a little bit."
The tours are usually a mix of taxi and footwork. Hayden tailors each tour to the preferences of the clients.
"One tour was for a group of women who were personal assistants to the CEOs of major banks. They were in their 30s and most of them were very slim so they could fit a lot of things.
"They were so much fun to take shopping. They were buying and buying. I had to drag them out of places. It was great."
The great thing about the fashion industry, says Hayden, is that it never stays the same.
"Every week I go into these shops and something has changed.
"It's lucky I'm not a size 10, though, or I'd buy everything."
Mary Kirk-Anderson, THE PRESS
18 NOV 2004, Edition 2, Page 11
Jeannie Hayden is the perfect host of her Passion for Fashion tour of Dunedin, but be warned, leave the Jimmy Choos at home. This is serious shopping sans the endless coffees and window gazing. We start with a quick latte and then we’re off.
Names and faces of a handful of the 30 or so hot young things on the fashion scene fly past. A gorgeous silk dress, unbearably funky jeans, dazzling, unusual jewellery
Dunedin fashion has a bit of Paddington, Glebe markets and Double Bay mixed in.
Vanessa McCausland, SUNDAY TELEGRAPH Sydney, Australia
8 August 2004